Everything LumiBelgrade → London
A booking page worth your brand. A concierge that books for your customers. A control room for your day. This page is the whole tour — every feature, nothing left in a brochure.
01One link
Instagram bio, WhatsApp reply, printed QR, Google listing — the same link everywhere. Keep scrolling: watch it become the whole booking page.
Found by Google, quick to load — and it opens the Lumi app silently when installed. No banners, no “open in app?”.
Your logo, your colour, your photos, magazine-style design — no Lumi logo stamped in the corner, no checkout-form energy. We check your colours so the page always stays easy to read.
Your page shows up in Google search and looks right when shared, loads fast even on a weak phone signal — and every studio on Lumi helps the others rank higher.
The same link opens the Lumi app when it’s installed, and the web page when it isn’t. No pop-ups, no prompts either way.
02Find
The Lumi app opens like a magazine issue of your city — curated picks, real photography, and a map when you want one. Exactly the same on the web, down to the last detail.
Near you, Popular this week, New to Lumi, Highest rated, Active promotions, and hand-picked Lumi Picks — plus rows for every kind of business.
Switch between list and map: pins take each studio’s colour, tap one for a mini card, tap through to book. Choose how far you’ll travel.
Signed in, the issue is yours: your next visit right at the top, and gentle nudges like “It’s been 24 days since Studio Lume — book again?”.
One way to book, every kind of business — each with its own questions, durations, deposits and confirmations, tuned to the work.
03Book
Four steps, all in one place, no “DM for prices”. Scroll through booking exactly as a customer would live it.
04Never miss
A taken slot isn’t a dead end — join the line and Lumi holds your place, with reminders that are polite, and never marketing.
Watch an exact slot — staff, time, service. When it frees, first in line gets it held just for them before it moves on. And a 30-minute opening is never offered for a 75-minute service.
Confirmation at booking, reminders 24 hours and 2 hours before, changes the moment they happen. Confirmations and reminders only — there is nothing marketing-shaped to opt out of.
Every message takes the best route: in the app when you have it, WhatsApp if not, SMS as the quiet last resort. You never miss the message.
05Just ask
Tell the concierge what you want in plain language. It plans a real itinerary — across services, across studios, timed with travel in between — and proposes actual open slots. Watch it work as you scroll.
Every proposal is a real slot at a verified studio. Schedules and travel times are checked, never guessed.
06Run the day
Drag a booking — conflicts get caught before they exist.
Bookings move themselves from pending to confirmed to arrived to done — you never touch a status. Late finishes close on their own; no-shows land in a “Needs attention” list, with Undo, because taps slip.
Add any booking by hand in five quick steps — same double-booking protection, same reminders. The front desk gets its own receptionist mode.
iOS + Android, five tabs — Today, Calendar, Bookings, Insights, More. New bookings pop up on your phone with Accept / Decline right there. Everything the web dashboard does, nothing cut down.
07The numbers
Lumi tells you what your salon’s numbers actually support — “we noticed”, never “we predict”. Watch a week fill in: your busiest hours, and the quiet ones you could sell.
Simple rules on purpose. No mystery AI dressed up as insight, and no outside trackers anywhere in the product.
08Growth Academy
Playbooks built on marketing and business-development practice — follow the steps, then watch the dashboard move.
08Grow
Reviews you can stand behind, promotions without the desperation, and a Growth Academy that teaches what’s actually working — for your trade, right now.
Only someone who completed a booking can review — one review per visit, criteria tuned to your trade, and they rate the person who did the work, not just the place. New studios start at zero on purpose; that’s why a Lumi rating means something.
Branded discount cards on your page and in the app, with real end dates. No fake urgency — that’s a rule, not a preference.
Playbooks for your trade plus a dated “what’s working now” feed: current tactics, worked examples, copy-ready AI prompts. Track progress and save favourites — on the dashboard and in the owner app.
09Trust
The parts you don’t see are built with the same restraint as the parts you do.
No fake urgency, no hidden fees, no manipulative defaults, no marketing disguised as a reminder. Trust is the product.
Your data lives in the EU (Frankfurt), GDPR from day one: export your data anytime, delete your account in one click, gone within 30 days. Strictly-necessary cookies only; no ads, no cross-site tracking, no data sales.
One studio can never see another’s data — the walls are part of the foundation, and we test them constantly.
The calendar itself refuses a second booking in the same slot. Two people cannot book the same chair — physically.
Comparisons are opt-in and always anonymous — you’re measured against at least five similar businesses. Competitors are never named, and neither are you.
Where Stripe isn’t available — like Serbia — everything still works: customers simply pay at the appointment. Same booking experience, same reminders, same everything.
Serbian and English everywhere — customer app, owner dashboard, emails, WhatsApp — written naturally in both, not machine-translated.
Switch devices mid-booking and nothing is missing — the web and the app always do the same thing, updated together.
10Pricing
Always free for customers. For businesses: two flat plans, no cut of your bookings, no charge per staff member during the pilot.
For independents working their own chair.
For teams — everything in Solo, plus:
Upgrades and downgrades apply instantly — you pay only the difference. The only other cost is Stripe’s own processing fee on deposits, which goes to Stripe, not Lumi.
Or just book something wonderful. Either way, it takes about a minute.