Pilot offerFirst two months free · No charge per staff member during the pilot · See terms →
Lumi.
Get the appSign inSign inOpen your salonCreate account
Live in Belgrade · 1-on-1 setup

Stop running your salon out of Instagram DMs.

Booking page, dashboard, and a customer app — built for service businesses. One link. Real numbers. Fewer no-shows.

Open your salon — 2 months free →See how it works
No card · 60-min setup · Switch from Booksy in a day
manage.withlumi.app/insights

Insights

STUDIO LUME · WEEK 18 · UPDATED 03:00 UTC
Revenue
182k RSD
↑ 12%
Bookings
94
↑ 8%
No-show
3,2%
↑ ↓ 1.8 pts
Repeat
61%
↑ 4 pts

Busy hours

Mon–Sun · 09:00–19:00 · last 8 weeks
910111213141516171819M
T
W
T
F
S
S

What we noticed

3 heads-ups · this week
Opportunity

Bookings for your top service are 2.4× the prior 4 weeks. Consider a price bump.

Warning

Revenue per chair-hour down 16% two weeks running. Wednesday afternoons mostly.

Pattern

Marina P. typically rebooks every 22 days — she's 9 days late.

Click around

 

Instagram · Today14:02
hi! got a slot for gel tomorrow? 💅
let me check
14:08
tomorrow's full, friday 11 or sat 16?
15:41
friday 11 perfect ❤️
great, see you then
Friday · 11:32
sorry, running 20 min late

Booking via DMs is broken.

  • Replying between clients eats four hours a week. Time no-one pays you for.
  • Half the messages go unanswered until tomorrow. The customer books somewhere else.
  • No reminders. No deposit. No history. Just hope.
  • You can't see which services are growing or which days are slow. You're guessing.
  • Lumi gives every customer a link, every booking a record, and you a real picture of the week ahead.
−72%
fewer no-shows with deposit, vs. DM bookings
Pilot data · 9 salons
Deposits apply where card payments are available; in Serbia today, customers pay at the appointment.
4,2 h
owners save weekly — they stop replying to DMs
Owners' estimate · setup survey
61%
of customers rebook within 2 hours of leaving
Average · pilot, week 12
0 RSD
fees for the first 2 months — no charge per staff member
Pilot offer · through Sept 2026
How it works

Live in an hour. Bookings tomorrow.

No app store. No PDF guide. One setup call with us and your salon is on Lumi the same afternoon.

01 — SETUP

One link replaces ten things

You get withlumi.app/your-salon. Drop it in your Instagram bio, on Google, on a printed QR by the till.

withlumi.app/studio-lume⎘
02 — BOOK

Customers book in under a minute

Pick a service, pick a slot, pay a deposit if you ask for one. No install, no account. Works in iMessage, WhatsApp, Instagram.

iMessageWhatsAppInstagramQRGoogle
03 — RUN

Your whole week, one screen

The dashboard shows what's booked, what's free, who's overdue, what's growing. Reminders go out by themselves.

✓
Marina · Gel manicure · Thu 14:30Reminder scheduled · 24 hours before
№ 01 · Booking page

The page is the brand. Not a checkout form.

For most customers, the booking page is their first impression of your studio. Lumi treats it that way — magazine-style design, real photos, your colour, no Lumi logo in the corner.

  • Pick one brand colour. We handle the rest.
  • Bilingual (Serbian + English) from day one.
  • Customers never stare at a spinner.
  • Easy to read, easy to tap — in light and dark.
Studio Lume
STARI GRAD · 0,4 KM
Gel manicure · 45 min2 800
Classic · 30 min1 800
Builder · 90 min5 200
Book Thursday 14:30
Brand
№ 02 · Insights

Honest data. No invented trends.

Lumi reads your real bookings and tells you what matters: busy peaks, quiet afternoons, regulars slipping away, services on the rise. It points — it doesn't pretend to predict the future.

  • Revenue per chair-hour · the fairest comparison across salons of any size.
  • Busy hours · your week, hour by hour. See dead afternoons and the slot that's always full.
  • At-risk customers · regulars booking less often than they used to. Reach out before they drift.
  • How you compare · with similar salons — anonymous, opt-in, never fewer than five in the group. No names.
Open a salon to see your insights →
30-day revenue0 k RSD+11% vs prior
Revenue per chair0 RSDrevenue per chair-hour
No-show rate0.0%industry: 15–20%
Mon → Sun, by hourhours filled
◤ busiest: Fri–Sat 17–19hquiet hours: Tue mornings ◢

You vs. similar businesses nearby

12 businesses
Revenue per chair
€48/h
No-show rate
3,2%
Repeat rate
52%
Avg spend
2,4k RSD

06Run the day

Your whole week, one screen.

Drag a booking — conflicts get caught before they exist.

manage.withlumi.app

See everything Lumi does →

08Growth Academy

Learn what works. Watch it work.

Playbooks built on marketing and business-development practice — follow the steps, then watch the dashboard move.

manage.withlumi.app/academy

See the full tour → · Plans & pricing →

Pricing

Simple plans. Free during the pilot.

Belgrade pilot studios pay nothing while we get this right. When the pilot ends, the price follows your team size — no setup fees, no contract, cancel anytime.

See pricing →
From the pilot

What salons say after a month.

I stopped checking Instagram between clients. Bookings just appear on the screen and I get on with the work.
Studio Lume
Stari Grad · 1 stylist + 2 staff
Slow Tuesday mornings used to sit empty. The insights flagged it, I moved a barber's shift earlier, and the chairs fill by ten now.
Brijačnica Aleksa
Stari Grad · 3 barbers
The page looks like a real clinic, not a booking widget. Patients trust it before they've even walked in.
Sport Med Beograd
Vračar · physiotherapy
Frequently asked

Honest answers.

What's the catch with the free months?
No catch. During the pilot, the first two months are free and there's no charge per staff member — we want salons on Lumi long enough to know whether it fits. After two months, the flat monthly price kicks in. No card up front.
Can I switch from Booksy or another tool?
Yes. We hop on a call and bring over your services, team, hours and customer list — upcoming bookings too, each one checked by hand. Most salons are fully on Lumi by the next morning.
Who owns the customer data?
You do. Download everything as a spreadsheet any time; we follow GDPR. Comparisons with similar salons are opt-in and anonymous — competitors are never named, and you only see the typical figure across five or more salons.
What does the booking page look like for customers?
Clean, magazine-style, and yours. One brand colour, your photos, your services. In Serbian and English by default. Works as a web link — no app store, no install. Easy to read, easy to tap, loads instantly.
Do you take a cut of bookings?
No. The monthly subscription is the only price. Stripe charges its standard processing fee on deposit payments — that goes to Stripe, not us.
What if I have multiple locations?
Support for multiple locations is coming. For pilot salons today, each location is its own Lumi account — same dashboard, separate data. Get in touch if you run three or more; we'll fast-track setup.
Is there a mobile app for staff?
Yes — the Lumi owner app is on iOS and Android. Run the day from your pocket: today's schedule, calendar, full insights, and new bookings you can accept or decline straight from the notification.
Do customers get reminders?
Yes, automatically. Lumi reminds every customer before their appointment — in the app if they have it, on WhatsApp or SMS if not, in their language. Fewer forgotten appointments, no calling around.
What if two customers book the same slot?
They can't. The calendar takes the slot the instant a booking lands — from your page, from the front desk, from the concierge. The second customer simply sees the next free times instead.

Open your salon on Lumi this week.

Setup takes about an hour, with someone from our team. The first two months are on us — no card, no charge per staff member.

Open your salon →Talk first
Belgrade · London · Booking salons since 2026.
Belgrade · 14 studios live

Book a good salon. In one minute.

No app install. No DMs. Open the link, pick a slot, done. Lumi is how the best Belgrade studios take bookings.

Find a salon near you →
No install · Serbian + English · Works in iMessage, WhatsApp, Instagram
9:41● ● ●
Studio Lume
Stari Grad · Knez Mihailova 14
Gel manicure · 45 min2 800
Classic · 30 min1 800
Builder · 90 min5 200
Continue
9:41● ● ●
PICK A TIME
Thursday, 14 May
10:0010:3011:3013:0014:3015:0016:3017:0018:00
Anja · 45 min · 2 800 RSD
Deposit 800 RSD on booking.
Deposits apply where card payments are available. In Serbia today, you pay at the appointment.
Confirm Thursday 14:30
1
Pick the serviceReal services, real durations, real prices — set by the studio, shown up front.
2
Pick your person — or anyone freePer-staff pricing included: a senior stylist and an apprentice can price the same cut differently.
3
Pick a live slotEvery time you see is real and up to the second — a double-booking is physically impossible, not just unlikely.
4
Confirm — deposit or pay thereStripe deposit where card payments are available; elsewhere you simply pay at the appointment. Calendar invite included.
Lumi Concierge

Don't browse. Just ask.

Tell Lumi what you want in your own words and it books it for you — a real slot at a real studio, across every kind of shop on Lumi. You confirm before anything is set.

  • Plain language, any kind of business — nails, barber, dentist, massage.
  • Lumi proposes a concrete time; nothing is booked until you say yes.
  • Included, free during the pilot.
See how the concierge works →

See everything Lumi does →

Why Lumi

What booking should feel like.

01

No app. No account.

Open a link from Instagram, iMessage or a printed QR. The page opens immediately. You don't sign up for anything.

02

Real slots. Real prices.

What you see is what's free. No "DM for prices". No back-and-forth on a time. Pick, confirm, done.

03

Polite reminders.

Friendly nudges 24 hours and 2 hours before. Reschedule with one tap if something pops up. No guilt.

Waitlist

Fully booked? Get the next opening.

Want a time that's taken? Join the waitlist. If it frees up, Lumi offers it to you first — held just for you for a few minutes.

  • First in line gets the slot, not whoever refreshes fastest.
  • Held for a few minutes so you have time to say yes.
  • We notify you the moment a spot opens.
A SPOT JUST OPENED
Studio Lume
Thursday · 14:30 · Anja
Held for you · 2 min left
Take this slot

Find your studio on Lumi.

14 salons in Belgrade and counting. Search by neighbourhood, service, or vibe.

Browse salons →

Counted, not claimed

Reviews earned, not imported.

Only people who actually showed up can leave a review — and you rate the person who did your appointment, not just the place.

Every business is verified.

A studio is checked before it can take a single booking on Lumi. No unverified listings, ever.

© 2026 Lumi d.o.o. · Belgrade